Fundraising news, ideas and inspiration for professional charity fundraisers

Hidden golden envelopes reap donations for Birmingham charities

Hidden golden envelopes reap donations for Birmingham charities

A hunt for golden envelopes hidden across Birmingham has helped raise funds for more than 25 local and national causes, including Birmingham Children’s Hospital and the West Midlands Fire Service Band.

Hidden Fundraising was run by online charity shopping site Easyfundraising, and involved golden envelopes containing donations being placed across the city.

The envelopes were hidden at locations such as The Mailbox, Custard Factory and Gas Street Basin. Easyfundraising then shared daily clues about their locations, via Twitter and Facebook.

Easyfundraising's golden envelopes


When someone found an envelope, they were asked to tweet a selfie with their golden ticket, including the charity of their choice and #hiddenfundraising, and Easyfundraising would make the donation on their behalf.

Over £1,100 has been donated through the campaign, with doubling each donation made by members of the public. Local Birmingham causes Craft Space, Mary Stevens Hospice, Birmingham Children’s Hospital, West Midlands Fire Service Band and Birmingham REP have all received donations.

Caroline Adams, Head of Marketing at, said:

“Following the success of last year, taking Hidden Fundraising to Birmingham has continued to prove how easy it can be to donate to charity, which is exactly what we stand for at We are delighted by the success and being able to help more great causes.

“We’d like to thank the generosity of the Birmingham public and for their support of charities both local and national. One of our biggest challenges is spreading the word about how to raise money for free while shopping online, so we hope this can encourage people to continue collecting free donations!

“To date, we’ve raised over £10 million for more than 65,000 causes and we’re committed to seeing those numbers continue to grow.”

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

Get free email updates

Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]

* We do not share your email or personal details.
" />