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Campaign to allow charities to earn income by selling National Lottery tickets

Lottery Charity Partnership
Campaign to allow charities to earn income by selling National Lottery tickets

All charities could generate an income from the , according to a new campaign, if they were allowed to sell Lottery tickets.

A campaign by the The Lottery Charity Partnership aims to persuade Camelot plc to allow national and local charities to sell National Lottery tickets via their websites. This would give them a chance to earn a share of the £333 million that newsagents, supermarkets and other retailers generate each year through selling tickets.

Charities could then earn 10p sales commission for every Lottery ticket sold via their website.

How would so many charities, many of them small, implement such a service? The National Lottery Partnership say that they can provide a plugin that will achieve this.

The sums involved are certainly considerable. Since 1994 the National Lottery has paid out £5 billion in sales commissions, none of which have been earned by charities.

To achieve this, however, the National Lottery Partnership needs to convince Camelot that there is demand. They are running an online petition on Change.org to try to achieve this, and they are seeking further support.

 

 

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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