Back to the Future acceleration game raises funds for Parkinson’s UK
Howard Lake | 23 October 2015 | News
Marketing agency Savvy Marketing Ltd came up with an appropriate idea to raise funds on Back To The Future day this week. It created an online game and offered to donate 88p to Parkinson’s UK each time someone won.
The Back to the Future game requires players to click on one of three blue circles within the Flux Capacitor as they light up in random order. The object is to click or tap on them fast enough within 30 seconds to boost the Delorean car to the magic 88 mph at which it will roar into the future.
The company offered to donate 88p for each successful participant, up to a maximum donation of £500. It created the game on its own, so its terms and conditions made clear that it was not endorsed or administered by the charity, although no doubt they were pleased to benefit from it.
88p was the appropriate donation if you reached 88 mph in time
Didn’t reach 88 mph? You’re outatime.
Back To The Future Day was the date to which Marty McFly (Michael J. Fox) and Dr. Emmett Brown (Christopher Lloyd) travelled in 1989 film Back to the Future part II.
Fox has established a charitable foundation and fundraised for research into Parkinson’s disease, a condition he has lived with since 1991.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.