Colourful socks to raise funds and awareness
Howard Lake | 20 October 2015 | News
Stand4 is a new social enterprise that is raising awareness of and funds for social causes through the medium of colourful socks.
Set up by 24 year-old Josh Turner from Stowmarket, Stand4’s focus on socks is the first of its attempts to “re-engage consumers with charities through everyday products”.
At launch there are 10 designs, each of which is linked to the eight United Nations Millennium Development Goals. Stand4 has already partnered with WarChild, WomanKind, and Mines Advisory Group.
Stand4 gives 20% of its revenue to charity.
Shortlisted for award
The company has been shortlisted in the ‘Social Enterprise of the Year’ category in the Great British Entrepreneur Awards 2015.
Turner said:
“Stand4 is extremely proud to have been shortlisted as one of Great Britain’s top social enterprises in 2015, especially as we are only just launching! I have always loved colourful, eccentric socks, but I am also conscious of the issues some people face in the world today. My start-up was always going to build a social purpose at its core”.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.