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New guide on persuasive writing for fundraisers from Jeff Brooks

New guide on persuasive writing for fundraisers from Jeff Brooks

Jeff Brooks, author of The Fundraiser’s Guide to Irresistible Communications, has written a new guide to help fundraisers make the most of the written word to inspire donors.

How to Turn Your Words Into Money is a guide to helping you “to write the most effective fundraising message ever”. Published by Emerson * Church, the 176 guide provides clear and easy-to-understand guidance on how to write effectively as a fundraiser.

His book includes:

* the sentence top writers always use to start every project

* the reasy revision that will improve your writing nearly every time

* the test truth about whether to make donors feel quilty

He also includes a template for “a sure-fire, never-fail fundraising letter”.

Jeff Brooks has been writing for and about charity fundraising for over 25 years. He describes himself as “a propagandist for the donor-focused fundraising revolution”. He blogs at Future Fundraising Now and podcasts at Fundraising Is Beautiful.

How to Turn Your Words Into Money: the Master Fundraisers’ Guide to Persuasive Writing is available from Emerson & Church.

His other titles are:

The Fundraiser’s Guide to Irresistible Communications

* The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving






Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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