Norwegian airline passengers donate £40k+ to Unicef in six weeks
Howard Lake | 7 August 2015 | News
Low-cost airline Norwegian’s new top-up donation function on its online booking service has raised £40,888 for children’s charity Unicef in its first six weeks.
Using technology from IT company Amadeus, passengers could top up their payment with a donation to Unicef with just one click. They could choose to donate £3, £5, £10 or £15.
Norwegian and UNICEF have had a signature partnership since 2007 with Norwegian introducing a number of initiatives to support Unicef’s work. These have included holding fundraising collections onboard, and making a corporate donation to Unicef instead of giving Christmas gifts to its employees. Last year it filled a Boeing 737 with emergency aid to the Central African Republic.
Bjorn Kjos, CEO of Norwegian Air Shuttle (left) alongside Secretary General Bernt G. Apeland of Unicef Norway as the aircraft is loaded with supplies for the Central African Republic.
Norwegian CEO Bjørn Kjos said:
“I would like to thank all of our wonderful passengers for their generosity so far this summer. More than £40,000 donated in just 6 weeks shows that if passengers contribute even a small amount, it can make a huge difference in helping give children all over the world a better future.”
Norwegian is the world’s seventh largest low-cost airline and has had its busiest ever summer in the UK with over one million passengers booked to fly between July and September.
Main image: Norwegian aircraft landing by Hanger (edited – Creative Commons)
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.