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MS-UK selects Harlequin CRM to support its strategic plan

MS-UK selects Harlequin CRM to support its strategic plan

MS-UK, the charity that provides information and support to anyone affected by multiple sclerosis, has chosen Harlequin CRM software to help it implement is strategic plan over the next three years.

The charity  will be using nine user licences for the standard Harlequin CRM system with its individual giving, campaigns, grants and legacy tool. In addition, it will use the events and merchandise modules.

MS-UK’s strategic plan includes the objective of enhancing its infrastructure by ensuring “all IT is effective and efficient”, and that it gets “value for money and timely support from all contractors”.

Amy Woolf, Chief Executive of MS-UK explained why it chose to invest in a new CRM system. She said:

“We have outgrown our current database and have ambitions that will see us grow even further. We decided to look for a product that would support that growth and at the same time streamline some of our processes; a solution that would continue to develop as we do. We also wanted a system that would bring all our different functions into one place to reduce duplication and therefore save time and money.

“We chose Harlequin because it is very user friendly in its design and is competitively priced. They have a good reputation for support after the initial install. They clearly have pride in their product and are therefore keen to ensure they support the latest developments that impact upon their clients, such as changes with Gift Aid.”

Founded in 1986, Harlequin supports 275 not-for-profit organisations across the UK. Its CRM system uses the Microsoft SQL Server relational database and .NET technologies.

Tom Ellis, Managing Director of Harlequin welcomed the company’s latest client saying:

“This is a great example of top level management driving IT decisions to benefit the entire charity. Our software will help them to achieve a range of strategic goals including ensuring effective fundraising activities across departments and continuing high quality donor stewardship.”



Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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