Your charity doesn’t have a monthly giving programme yet?
Howard Lake | 19 May 2015 | Blogs
Monthly, regular giving is at the heart of sustainable public fundraising. Most fundraisers recognise that, but not all of us manage to establish such a programme in our organisation.
If you needed a light-hearted reminder how important this issue is – perhaps to share with the board of trustees or the Chief Exec – here’s a video from North American nonprofit technology providers Sumac.
It features experienced fundraising advisers Harvey McKinnon, Gail Perry, Michael Rosen, and Erica Waasdorp. They share “how they feel when you ignore their advice to start a monthly giving programme, and tell you one more time why you must start one today”.
[youtube height=”450″ width=”800″]https://www.youtube.com/watch?v=o_f1kM8soq0[/youtube]
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.