Unicef UK chooses Aframe for managing promotional video
Howard Lake | 8 February 2015 | News
Unicef UK has selected Aframe’s cloud video platform to help it manage its promotional video activity, from promotional content to corporate films.
Until now the children’s charity has used multiple external hard drives and RAID drives, although this meant there was no way to collaborate or share footage remotely. Now, however, it can manage all video content in a secure, centralised workspace. Staff can now upload content that can be viewed by colleagues across the organisation, and making collaboration with external producers and video teams much easier and faster.
Ian Williamson, ICT Director at Unicef UK, said:
“The use of Aframe has provided us with the ability to work more collaboratively with our external freelancers and video teams, as well as providing a lot more visibility for our internal teams. It has allowed us to remove the reliance we had on RAID drives and instead use the cloud to effectively store the footage that we need.”
As well as allowing users to upload raw video footage from anywhere in the world, Aframe also can operate as a cloud-based media asset management tool for an organisation, offering a centralised library of broadcast-ready video assets and supporting documentation.
Williamson added:
Advertisement
“Collaboration is really important within the team, and for me that is the main benefit of using Aframe. The platform is making our processes more efficient, which will save time and money; but it’s also about giving us more time to produce interesting, innovative content that will support our fundraising and campaigning efforts”.
Photo: video camera by antb on Shutterstock.com
Related posts
Personalised video campaign results in 14% uplift in donations for BHF
DeafKidz ‘you’re on mute’ detector launches to raise funds from video calls
Two new services from AppiChar to help charities reduce IT costs
Clothes Aid animation encourages January clear-out
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.