Lloyds Banking Group chooses BBC Children in Need as charity of the year
Howard Lake | 6 January 2015 | News
Lloyds Banking Group has chosen BBC Children in Need as its official Charity of the Year for 2015 and 2016. It aims to raise at least £2 million each year for the charity via its offices and branches across the UK. The Group is already the charity’s first Principal Partner and its exclusive fundraising partner in schools.
The Group has also committed to raising £12 million through staff fundraising for its charities of the year by 2020. It has a good track record: its recent partnership with Alzheimer’s Society and Alzheimer Scotland raised over £6 million during 2013 and 2014.
Bear Necessities
Fundraising is already underway, focusing on New Year resolutions. Staff are inviting each other to give up a ‘Bear Necessity’ for a day, a week or a month and donate the money saved to BBC Children in Need. This could involve coffee, chocolate or alcohol, or perhaps giving up the car and cycling to work.
Staff are also preparing bake sales and dress down days. A network of colleague volunteer champions will encourage their colleagues in their fundraising efforts and help raise as much as possible for the charity.
Exclusive Partner in Schools
Staff are also being encouraged to volunteer their time to support local schools’ BBC Children in Need fundraising efforts. The Group aims to deliver one million volunteer hours by 2015, and a total of 2.3 million hours by 2020.
Graham Lindsay, Director, Responsible Business and Community Affairs at Lloyds Banking Group said:
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“We are very proud to announce that our existing partnership with BBC Children in Need will expand to also become our Charity of the Year for the next two years. I have no doubt that colleagues across the whole of Lloyds Banking Group will continue to play a key part in our commitment to helping Britain prosper, by giving up their time to help raise millions in much needed funds to help children and young people across the UK to reach their potential.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.