Chance to feature in next James Bond novel raises £30,000 for London’s Air Ambulance
Howard Lake | 8 December 2014 | News
London’s Air Ambulance has raised £120,000 at a gala event marking its 25th anniversary, including a bid worth £30,000 for the chance to have one’s name featured as a character in the next James Bond book.
The Silver Gala was hosted at East Wintergardens inLondon’s Canary Wharf by comedian Andy Parsons. Two hundred and fifty guests enjoyed a three course meal.
Sotheby’s auctioneer Richard Fattorini helped generate substantial sums for the charity, as did the BidTech Silent Auction.
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The James Bond character prize raised the most. It was donated by author Anthony Horowitz OBE, and the winning name will appear in his forthcoming James Bond novel expected to be released in September 2015.
Indeed, unexpectedly, the author congratulated two winners, agreeing to immortalise both guests in print for a significant donation to London’s Air Ambulance.
Other book character charity auctions
- Ian Rankin auctions thriller character name for charity (28 January 2001)
- John Baguley, Director of Fundraising at the International Medical Foundation for Victims of Torture, ran a similar event, the Immortality Auction, in October 2000.
Other naming opportunities
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.