Believe.in adds events and ticketing function
Howard Lake | 2 October 2014 | News
Online fundraising platform Believe.in has introduced an events and ticketing service, enabling charities to sell tickets and allow supporters to set up fundraising pages in one branded system without relying on multiple third parties brands such as Eventbrite and JustGiving.
Charities can now create bespoke event pages for each event in their calendar, whether galas, dinners, concerts or marathons, and offer free or paid-for tickets. They will be able to use tiered pricing, specifying how many tickets at each price are available, and even offering sales windows for each price.
Sample events management dashboard on Believe.in
As a white label tool, the pages and content can all reflect each charity’s own brand and look and feel.
Sample ticketed event on Believe.in
Integrating peer-to-peer fundraising
In addition, Believe.in are integrating ‘crowd fundraising’ (or peer-to-peer fundraising) with ticketing to enable supporters to register for an event and then fundraise at it, all in one location.
Charities can use the new system to set up a group event, like a marathon. Believe.in say that, as well as making the processes easier for supporters, the combined data should help database managers and event organisers reconcile data more easily, and use the data more effectively.
The service features leaderboards and extensive integration with social channels, which Believe.in say will increase volumes of supporters and ticket-buyers.
A sample fundraising page on Believe.in
Co-founder and CEO of Believe.in, Matthias Metternich, said:
“Our technology is already showing phenomenal success at converting online audiences into engaged, long-term patrons and we’re proud to imbue this thinking into a powerful new ticketing product that charities have hitherto been without.”
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The new ticketing and events function follows the introduction of a new real-time analytics and CRM dashboard. At the same time the company announced the appointment of Alistair Kilpatrick, formerly AKQA’s Design Director.
How much?
The crowd fundraising facility is included in Believe.in’s lowest pricing level, ‘Free’, which levies no monthly fee, and charges 5% only on donations handled.
The ticketed events and crowd fundraising combination are available on all the other pricing levels, from ‘Starter’ at £95 per month plus 4% on donations, through ‘Advanced’ at £245 a month plus 3% on donations, to the Pro and Enterprise bands.
[message_box title=”About Believe.in” color=”blue”]
Believe.in is a London and New York based startup, co-founded by Matthias Metternich and Will Cookson who have over 20 years combined experience in product and service design and digital marketing. The company offers cloud fundraising software to charities and nonprofits large and small in the USA, UK, Canada, Ireland and Australia.
Its current investors and partners include Index Ventures, Greylock Partners, Playfair Capital, The Cabinet Office and “a number of well known tech entrepreneurs”.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.