Cancer Research UK is promoting a new fundraising event designed to involve students in fundraising for Stand Up To Cancer, the charity’s joint fundraising campaign with Channel 4.
The Undie Run challenges students to strip down to their undies and run 1km to raise money. This week Student Event Managers at 35 universities will start promoting the campaign as students start the new academic year.
The Good Agency has worked with CRUK to devise the event strategy, creative look and feel, on and offline marketing materials and social media strategy for the event. The microsite features a leader board, which will be topped by the university with the biggest Undie run team.
Chris Norman, Strategy Director, The Good Agency said:
“We’re incredibly proud to bring the Undie Run to the UK and we’re excited to see it take off around the country. We believe it is the perfect opportunity for a whole host of young people to be defiant in the face of cancer and tell it, it’s pants. This new initiative is fun and the perfect way for students to get involved and Stand Up To Cancer this October”.
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