50 Patrons of Variety to commit to give £10k each for three years
Howard Lake | 1 September 2014 | News
Entrepreneur and former chair of the British Fashion Council, Harold Tillman CBE, has joined Dynamo, Magician Impossible, to launch Patrons of Variety. A core group of 50 high net worth individuals will each pledge to give £10,000 a year for three years, raising a total of £1.5 million for Variety, the Children’s Charity.
The Patrons of Variety will be launched on 29 September at an event on the 72nd floor of The Shard in London. Guests will experience a Lanson champagne reception, with canapés from The London Kitchen, whilst taking in the views across London. They will then continue to Vinopolis for a three-course dinner, serenaded by soprano Laura Wright, before Dynamo arrives to conclude the entertainment.
Harold Tillman and Dynamo supporting Variety the children’s charity
Harold Tillman said:
“The work that Variety, the Children’s Charity, performs on a daily basis is nothing short of magical, so it is entirely appropriate that Dynamo would want to be at the event to offer his support. The Patrons of Variety group has a huge role to play in the future of this prestigious charity, and we’re delighted to be able to launch in such spectacular style.”
Dynamo added:
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“The dedicated volunteers of Variety are masters at working a very real form of magic – conjuring crucial funds for the most worthy of recipients. But these funds don’t appear out of thin air, which is why the creation of the Patrons of Variety is such a massive deal. I can’t wait to perform on the night, and know that the backdrop of The Shard will make the perfect location to put on a show those attending will never forget.”
The sum pledged by the Patrons of Variety represents a substantial proportion of the charity’s annual income. It’s 2013 annual report reveals that it raised £6.5m throughout the year.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.