ChangeStar relaunches as a social change agency
Howard Lake | 14 August 2014 | News
Direct response fundraising agency ChangeStar has relaunched as a social change agency, and now offers an extended range of services.
ChangeStar works with good causes, helping them with fundraising, campaigning, volunteering and changing their behaviour. Its new core services include digital, data visualisation, brand building and training.
Director, Richard Docwra, explained the relaunch and rebranding, saying:
“We believe that the charity sector needs a new type of agency – one that can help charities achieve an integrated approach to all their supporter communications (including fundraising, campaigning and other communications), and one that offers a genuinely media-neutral set of services to deliver this. We are this agency.”
The Lewes-based ChangeStar was established in 2005. Its clients have included Greenpeace, QEF, WWF, FFI, The Green Party, Sightsavers, and Leonard Cheshire Disability and many others.
Its key staff include Simon Crab, Creative Director; Kirstie Smith, Chief Operating Officer; and Claire Fisher, Senior Account Director.
You can read out what they learned during their rebranding process in Effective branding with limited resources.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.