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Over £250m raised using Virgin Money Giving

Virgin Money Giving has now helped charities raise more than £250 million since it launched in 2009. Over 9,000 charities, including the 10 largest, are registered with it.
Despite difficult economic conditions for many individuals, donations via Virgin Money Giving have risen by over 11% year-on-year.
On reaching this milestone, the not-for-profit online fundraising arm of Virgin Money pointed out that it had delivered an extra £9 million more to charities since 2009 “compared to its closest competitor”. It says that, unlike other online giving platforms, it “charges charities the minimum fees needed to cover the running costs of the site”.
It charges charities a flat registration fee of £100 + VAT and a 2% fee on all donations before Gift Aid, and does not charge to collect Gift Aid. As a result it states that “for every £10 raised, charities receive £12.15”.

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Virgin Money Giving has shared some observations from its fundraising data for the last five years.



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Who is fundraising and how?


Who benefits?

Virginmoneygiving.com is the official fundraising partner of events that include the Virgin Money London Marathon, Royal Parks Half Marathon, Nike Run to the Beat and the Virgin Money Cyclone.
Jo Barnett, Executive Director at Virgin Money Giving said:

“It has been a fantastic achievement by our fundraisers to hit that £1/4 billion landmark. We only launched in 2009 and are still a growing service, so to hit that level already is a great achievement”.