UnMarketing: Stop Marketing. Start Engaging.
Howard Lake | 12 May 2014 | Books
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers.
You’ll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online.
UnMarketing includes the latest information on: idea creation, viral marketing and video, marketing to millennials, authenticity, transparency and immediacy, ethics and affiliates, social media platforming, unpodcasting, word of mouth, customer service, consumer advocacy and leadership.
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About Howard Lake
Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.