UnMarketing: Stop Marketing. Start Engaging.

Howard Lake | 12 May 2014 | Books

UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers.
You’ll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online.
UnMarketing includes the latest information on: idea creation, viral marketing and video, marketing to millennials, authenticity, transparency and immediacy, ethics and affiliates, social media platforming, unpodcasting, word of mouth, customer service, consumer advocacy and leadership.
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