UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers.
You’ll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online.
UnMarketing includes the latest information on: idea creation, viral marketing and video, marketing to millennials, authenticity, transparency and immediacy, ethics and affiliates, social media platforming, unpodcasting, word of mouth, customer service, consumer advocacy and leadership.
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Paperback. Pub Date: 2012 Pages: 272 Publisher: Wiley Stop Marketing Start UnMarketing. No one likes cold calls at dinnertime. Junk mail overflowing your mailbox and Advertisements That interrupt your favorite shows. If this is marketing. Then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging. then welcome to UnMarketing. The landscape of business-customer relationships is changing. and UnMarketing gives you innovative ways out of the old Push and Pray rut. Instead. draw the right customers to you through listening and engagement. enabling you to build trust and position yourself as their logical choice when they need you. This updated and revised edition includes new information on building relationships through Twitter. Facebook. LinkedIn . and Google+. UnMarketing supplies you with a winning approach to ...
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