Fundraising news, ideas and inspiration for professional charity fundraisers

UnMarketing: Stop Marketing. Start Engaging.

UnMarketing: Stop Marketing. Start Engaging.

UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers.

You’ll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online.

UnMarketing includes the latest information on: idea creation, viral marketing and video, marketing to millennials, authenticity, transparency and immediacy, ethics and affiliates, social media platforming, unpodcasting, word of mouth, customer service, consumer advocacy and leadership.


Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

Get free email updates

Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]

* We do not share your email or personal details.
" />