Silence is golden for RSL ANZAC Appeal
Howard Lake | 7 May 2014 | News
Organisers for the RSL ANZAC Appeal in Australia have this year invited the public to donate to listen to one minute of silence.
By phoning 1902 25 04 14 or texting SILENCE and their state to 1999 1234, they could listen to one minute of silence pre-recorded by 80 current and former Australian Defence Force members and their families, including veterans from the Second World War to Afghanistan and Iran.
Those that “buy” a minute of silence are given a link to a website where they can receive a thank you for their support from veterans.
ANZAC Appeal national spokesperson Damien Thomlinson told Campaignbrief.com that:
“The fundraising landscape is changing and to enhance the valuable work that the RSL’s traditional fundraisers do by selling ANZAC badges on the streets of cities and towns across the country, the Minute of Silence will allow Australians to support the cause directly from their mobile phone or landline”.
[youtube height=”450″ width=”600″]http://youtu.be/iBmIKK34euc[/youtube]
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Silence as a fundraising tool
Silence has been used as a fundraising tool before, not least by individuals and groups running sponsored silences. But it has also been used to raise funds for armed service charities as part of a Remembrance campaign. In November 2010 the Royal British Legion benefited from the Two Minute Silence as it entered the top 20 of the music charts. It cost 99p to download.
Indeed, the first time the Legion placed the Two Minute Silence online was in 1998.
Similarly a church used the sounds of silence for a fundraising campaign in 2012.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.