Prefundia predicts likely success of Kickstarter campaigns
Howard Lake | 17 April 2014 | Blogs
Prefundia is a new site that claims to be able to predict the success of upcoming product crowdfunding campaigns on Kickstarter.com and IndieGoGo.
It uses data such as number of social followers, number of page views and conversion rates to help people and organisations gauge whether their product is likely to succeed on a crowdfunding platform.
Here is Mashable.com’s view of the service.
[Video at http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1 no longer available].
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Of course, Prefundia focuses just on products, and is now expanding to include mobile products and apps. It does not cover charitable or social good crowdfunding campaigns.
But can you imagine a service that does just that? I can imagine there would be plenty of fundraisers who would willingly test campaign ideas and models using a system like this. Is there such a tool already? If not, I’ll report on it when I come across it.
- Kickstarter UK Handbook (book)
- Kickstarter opens for UK projects (11 October 2012)
- Researchers reveal which phrases work best on Kickstarter (17 January 2014)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.