Iceland Foods Charitable Foundation raises another £1m for Alzheimer’s Research UK
Howard Lake | 16 April 2014 | News
The Iceland Foods Charitable Foundation has donated £1 million to Alzheimer’s Research UK, bringing its total donations to the charity to £3.1 million in three years.
The Foundation chose Alzheimer’s Research UK as its lead charity in April 2011. Fundraising got underway when Iceland’s Chairman and Chief Executive Malcolm Walker CBE took part in the Iceland Everest Expedition with his son Richard. He followed this a year later with an attempt to trek to the South Pole. The year after that he donated proceeds of his autobiography, Best Served Cold: The Rise, fall and Rise Again of Malcolm Walker, to the charity.
In addition, Iceland’s 25,000 staff have taken part in a wide range of fundraising activities including skydives, cycle rides, marathons and family walks.
Malcolm Walker commented:
“Working with Alzheimer’s Research UK during the three year charity partnership has also given us a great opportunity to raise awareness. With 830 stores on busy high streets nationwide, we’ve reached countless members of the public with the message that dementia research needs more funding”.
Rebecca Wood, Chief Executive of Alzheimer’s Research UK, added:
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“We have been so impressed by the dedication of Iceland staff and their inventive fundraising ideas, including Malcolm Walker who literally attempted to walk to the end of the earth to raise money for us in his trek to the South Pole. We are hugely grateful to everyone for their outstanding support.
“The colossal sum raised through the Foundation is supporting seven world-class research projects, including a large study into early-onset Alzheimer’s led by Prof Nick Fox and Dr Jonathan Schott at University College London”.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.