Twitter users donated £2.5m via JustGiving in 2013
Howard Lake | 24 January 2014 | News
Online giving platform JustGiving reports that Twitter users donated £2.5 million via the site in 2013, an increase of 70% on 2012 and 448% since 2011. Last year over 100,000 donors made donations driven via Twitter.
The statistics have been shared by social product manager Jonathan Waddingham, writing on JustGiving’s We Make Social Blog.
Although total donations via Twitter are still a tiny proportion of those generated via Facebook, the average Twitter donation of £22 is still higher than the £19 driven via Facebook.
JustGiving’s integration with Twitter and other social media channels ensures that donations can have a knock-on effect. Every time someone shares their donation on JustGiving via Twitter it generates on average another £3 for a charity.
Source: JustGiving.com
Twitter users also demonstrate that donations on the move are becoming the norm. The majority of traffic from to JustGiving from Twitter comes from mobile devices (57%) followed by desktop visits (31%) and tablets (12%).
Source: JustGiving.com
JustGiving Product Manager Jonathan Waddingham commented:
“Social media has changed the way we communicate, but this data shows that the way givers connect with the causes they care about continues to evolve. Over the past year we’ve worked hard to make sharing completely integral to JustGiving, and this is paying off as we see more and more donations coming through Twitter. What’s striking in this data is that Twitter is driving such a huge volume of mobile donations – which is why it’s so important that we offer supporters a totally seamless mobile experience.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.