Land Rover extends its global partnership with IFRC for five years
Howard Lake | 14 January 2014 | News
Land Rover is extending its global humanitarian partnership with the International Federation of Red Cross and Red Crescent Societies (IFRC) for a further five years.
The relationship was first established in 1954. The very first donated vehicle was a Land Rover Series 1 Defender which was donated to the British Red Cross in Dubai as a mobile dispensary.
The partnership was strengthened in 2007 as part of the development of Land Rover’s G4 Challenge. Since then its support has included the loan and donation of 119 vehicles and the provision of direct help to more than 800,000 people.
IFRC Under Secretary Joelle Tanguy welcomed the extension of the partnership:
“Together we can set up new initiatives and accelerate the reach of water and sanitation programmes that already support thousands of people. We will grow the partnership so it reaches more many more beneficiaries in vulnerable communities around the world.”
Next five years
Over the next five years, under the banner Reaching Vulnerable People Around the World, Land Rover and IFRC will work together in countries including UK, Austria, the Netherlands, Italy, Spain, Portugal and South Sudan to deliver a range of humanitarian initiatives, including water and sanitation, health and social care and disaster response.
Advertisement
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.