Facebook, YouTube and Google+ contribute to charities’ guide to content on social media
Howard Lake | 25 November 2013 | News
Social Misfits Media have published ‘Something to Tweet About’, a guide for charities, NGOs and social enterprises on how to make the most out of content on social media. Published in partnership with media and digital communications specialist Aegis Media, ‘Something to Tweet About‘ features contributions from leading social media platforms and users including Facebook, YouTube, Google+, JustGiving, and Movember.
The role of content
Something To Tweet About is designed to present the possibilities for charities, irrespective of their size and budget, in creating and distributing content that actively engages beneficiaries, volunteers, donors and staff. It can be downloaded at no charge.
Carlos Miranda, Founder, Social Misfits Media, said: ” We know that most charities and social enterprises are using social media, but that there are many misconceptions about how best to use these channels. In “Something to Tweet about” we provide both insights from experts and inspiration from other organisations who have created successful content. We’ve also given advice on creating various types of content when time and budget are stretched so readers can learn how to create social media content that will help them reach their organisation’s goals.”
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For Aegis Media, its publication is part of its ‘Future Proof’ CSR strategy, which focuses on sharing its staff’s expertise and time to help small and medium-sized charities develop their communications capability. Frank Krikhaar, Global CR Manager, Aegis Media, said:
“With online giving growing year-on-year, the role social media plays in fundraising and marketing will only increase. For this guide, experts from across our network brands have contributed to help charities make the most of their content and social media in their fundraising and marketing strategies.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.