Live TV head shave raises €400,000
Howard Lake | 17 September 2013 | News
An estimated €400,000 has been raised for a cancer charity after Majella O’Donnell, the wife of singer Daniel O’Donnell shaved her head on live TV.
Majella O’Donnell, who is suffering from cancer, started a course of chemotherapy recently and wanted to use her appearance on RTE’s Late Late Show to raise money for the Irish Cancer Society.
“Our aim is to raise as much money as we can and I would love it if anyone who would like to contribute to this most worthwhile cause, could start donating today,” Mrs O'Donnell said.
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Viewers were asked to contribute €4 by text, phone with a donation or use the charity website. Initially the scale of calls caused the website to crash several times.
The appeal is part of the Irish Cancer Society’s Pink Appeal which is raising money for breast cancer.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.