Action Medical Research to receive 100% of retail price of Christmas cards
Howard Lake | 15 September 2013 | News
Children’s Charity Action Medical Research has launched a range of Christmas cards, from which every penny of the retail price will be received by the charity.
Gallery owner Lynn Tait, who has owned a greeting card business for more than 20 years, developed the cards, publishing 12 different packs of Christmas cards.
How to generate 100% profit for charity
She ensured the full sale price would be received by the charity by inviting 12 participants in her greetings card business courses to design and donate an exclusive piece of artwork for the venture. These were received within just two weeks.
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She then secured sponsorship from printers The Sherwood Press and The Imaging Centre, paper company GF Smith, Yorkshire Envelopes, Visual Packaging Ltd, Progressive Greetings and Progressive Greetings Live.
Tait said: "The cards are the real deal and a class act – the quality of the card is beautiful – people will be proud to send it. We expect to sell a large quantity of these cards and make as much money as possible for this wonderful charity. I’m so grateful to the artists and suppliers who have so willingly supported us.”
The wide variety of designs were created and donated by Julia Hook Designs, Linda Wood Designs, Paper Salad, The London Studio, Berni Parker, Trumpers World, Wrendale Designs, Celia Pike, Libby McMullin, Dilys Treacle Treasures, Cherry Picked For You and Hels Bells.
Tait has a track record in fundraising from greetings card. She received a ‘Lifetime honorary achievement award’ at the greeting card industry awards – The Henries – in 2012 after organising a successful fundraising greeting card competition to celebrate the Queen’s Jubilee.
The packs of ‘real deal’ Christmas cards will be sold through the Action Medical Research fundraising volunteer groups around the country and Lynn Tait’s Gallery shop, Leigh On Sea, Essex.
Jenny Edwards, Fundraising Director for Action, said: "We are delighted that Action Medical Research will benefit significantly from these ‘real deal’ Christmas cards. Thank you to Lynn, for her inspiration and determination, and to the artists and suppliers who freely donated their time and resources to make it all possible."
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.