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H&M’s donated clothing raises over £1m for British Red Cross
Howard Lake | 3 September 2013 | News
Clothing retailer H&M has raised more than £1 million for the British Red Cross in two years by donating end of season stock which is then sold in the charity's shops.
Since 2011 the company has donated almost 330,000 individual items of clothing and accessories to the charity. Each item is then are de-tagged, unbranded and sold in the Red Cross’ chain of 325 shops across the UK.
The clothing would otherwise have been sent to landfill sites.
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British Red Cross Head of Retail, Paul Thompson, said: "We are really thankful to H&M for helping us to give our customers even greater choice. The donated items we’ve received are bang on trend and means we can continue to attract younger customers to our stores, offering them fashionable clothes at a great price which is really important in these times."
Photo: chicgeekuk on Flickr.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.