JustGiving starts new blog on social giving to charities

Howard Lake | 18 August 2013 | News

Online giving service JustGiving has starting publishing a new blog that will focus on social giving and how charities can make the most of it.

We Make Giving Social began with a post from Anne-Marie Huby, Managing Director of Justgiving, on 15 July. She wrote: “The trend that is here to stay is now so obvious that it is almost a cliché: giving has gone social. Each year people are now raising hundreds of millions of pounds, dollars and euros entirely off their own bat, telling their own stories and – almost literally – infecting others to follow suit.”

The blog features posts from JustGiving’s staff, but will also feature guest contributions from other digital pioneers and behavioural specialists.

Antony Newman, Product Marketing Director at Cancer Research UK, said: “Social giving is really driving innovation in our organisation. This year we launched Dryathlon, which used social gamification principles to create a completely immersive experience for participants, while raising over £4 million for vital research.”

Anne-Marie Huby added: “This blog, in a nutshell, is our invitation to charities and non-profits, and our friends interested in using technology for good, to explore how social giving works and how we can make it better.”

Early blog posts include:

• How to motivate your marathon fundraisers
• Top five charity Facebook timelines
• Facebook fundraising (parts one and two)

• First Promotional Products Week to take place in September (19 August 2013)
  
• Cabinet Office gives £250k matched funding for Big Give Christmas Challenge (20 August 2013)
  
• Will it Work 2013 analyses legacy fundraising adverts (21 August 2013)
  

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.