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Interview with Kylee Ingram about events fundraising app TeamTap
Howard Lake | 1 May 2013 | Blogs
Yesterday I met with Kylee Ingram who has developed Team Tap, a mobile app that lets spectators at sports and other events raise funds by competing to achieve the largest number of taps or bumps on their mobile phones.
The team with the most taps secures the larger share of the funding available. At sports matches this is usually provided by a corporate sponsor, but Team Tap can work at any event.
The taps cost users, or 'players' nothing as the funding has already been provided by a sponsor or individual. However, charities do receive the players' name and email address, if they opt in, so can develop a relationship with participants.
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The Team Tap app, which has already been launched in Australia, includes social and gamification elements, such as leaderboards, to encourage players to raise the most.
Ingram worked in sports TV and has run her own documentary company for 10 years. She is meeting with UK charities and commercial partners and also plans to launch it in the USA.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.