Donate Mobile service launches to the public

Howard Lake | 28 February 2013 | News

Mobile phone service provider Donate Mobile launches to the public today, offering people the chance to raise funds for their favourite charity while they use their mobile phone, at no extra cost to them.

Simply by swapping to a Donate Mobile SIM card, individuals can start directing 10% of their mobile phone bill to their chosen charity. Gift Aid can be applied to all qualifying donations.

Donate Mobile says that it aims to raise £15 million for good causes in the next five years. It is available to all 160,000+ registered UK charities. 

Mark Brunwin, Managing Director of Donate Mobile, explained: "Our recently commissioned market research amongst the UK public shows there's a real appetite for our service, with 67% of respondents telling us they would consider switching to the Donate Mobile service if 10% of their bill was going to their chosen charity.  This is a really positive endorsement and we see this as a genuine opportunity to help reverse the decline in charitable giving in the UK.”

Partner charities

The service launched to charities at last year's National Fundraising Convention.

Initial charities partnering with Donate Mobile include CLIC Sargent, Dogs for the Disabled, Born Free Foundation, Aspinall Foundation, The VasculitisTrust, St Oswalds Hospice, The Horse Trust, VIVA!, Pets as Therapy and Sport 4 Life.

Peter Gorbing, Chief Executive of Dogs for the Disabled, said: "We rely solely on donations to continue our work and with over 2,000 enquiries each year we know there are so many more people we could help.  Finding new ways to drive donor revenue is essential and joining forces with Donate Mobile is a great opportunity."

UK mobile network

Donate Mobile uses an established UK mobile network, with 98% coverage, and is operated by a dedicated team of mobile telecoms experts who manage the whole service on behalf of the charities, including a UK based customer service team.

Donate Mobile is also offering a mobile phone recycling service which provides the potential for additional revenue for the charity. 

Donate Mobile's MD Mark Brunwin spoke with UK Fundraising's Howard Lake to explain the service:
 

www.donate-mobile.com

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.