Fundraising news, ideas and inspiration for professional charity fundraisers

The Harlem Shake Charity Shake Off

The Harlem Shake Charity Shake Off

Several UK charities are making the most of new Internet meme the Harlem Shake to spread some fun and raise funds at the same time.

Kirsty Marrins, whose Google Analytics for charities report we featured yesterday, started collecting these charity Harlem Shake videos. Since at least one of the videos was created in response to the offer of a donation, she came up with the idea to raise more funds.


The #HarlemShakeCharityDanceOff was born. Charities assembled their text-to-give numbers and the voting has opened.

Here is Kirsty's account of the unusual competition.


And the lesson for other charities? While you don't have to – and shouldn't try to – get involved in every new Internet fad, these odd, daft fascinations can offer charity staff a chance to show themselves in a different light (ie. having fun), perhaps reach a different audience, and try to raise funds in an unusual and even hip way.

And if you want to see another charity making the most of this opportunity, albeit in a more serious way, have a look at The Worst Harlem Shake Ever from the Dutch Parkinsons Society (via @osocio):


Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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