Great Fundraising Organizations, by Alan Clayton. Book cover.

No one should face cancer alone

Howard Lake

Howard Lake | 12 February 2013 | News

A simple but powerful advert that succeeds both in demonstrating the personal impact that Macmillan Cancer Support can make, and urges the viewer to support the charity with a donation.

“No-one should face cancer alone. With your support, no-one will”.

www.macmillan.org.uk/notalone

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Great Fundraising Organizations, by Alan Clayton. Buy now.

 

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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