British Airways supports BHF's Rock Up In Red campaign
Howard Lake | 31 January 2013 | News
Employees at British Airways are supporting the British Heart Foundation's 'Rock Up In Red' fundraising campaign at the beginning of National Heart Month.
Last year British Airways ground staff and cabin crew successfully resuscitated two customers onboard aircraft and assisted in the resuscitation of three others on the ground, all of which suffered life-threatening cardiac arrest.
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As a result, female crew members will be supporting the campaign by wearing bright red nail varnish and red lipstick to highlight the fact that heart disease is the single biggest killer for women in the UK, killing three times more women than breast cancer.
Other colleagues on the ground will be wearing red outfits and accessories as a reminder to customers and other colleagues to think about their heart health.
Liz Wilkinson, British Airways’ head of health services said: “Flying to 165 destinations around the globe, we are lucky to be able to reach many thousands of people every day. We are fortunate to be able to support the BHF in spreading this important message and encouraging the UK to raise vital funds."
British Airways is one of many organisations taking part in the BHF’s Rock Up In Red’ campaign.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.