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Variety launches Monsters Inc. Gold Hearts badge

Variety launches Monsters Inc. Gold Hearts badge

Children's charity Variety has produced a Gold Heart Badge featuring characters from Disney•Pixar’s film Monsters Inc. The badges are being sold to raise money for sick, disabled and disadvantaged children supported by the charity.

The badge, produced in association with Walt Disney Pictures, coincides with the 3D re-release of Monsters Inc.

The special edition badge is being sold from the online Variety Shop for £3 and at selected cinemas and retailers across the UK for £1. Participating retailers include Odeon, H Samuel, Leeds Building Society and Gold Hearts sponsor Cineworld Cinemas.

Variety's Gold Heart Appeal

Since 1991, Variety’s Gold Heart Appeal has been the charity’s signature campaign in the UK and worldwide.

In recent years the charity has worked with film companies, including Disney, Lucasfilms, Paramount, DreamWorks, and Warner Bros. to design an annual special edition badge, based on a universally recognised film, character or celebrity. So far, the appeal has raised more than £20 million to help thousands of children and young people in the UK.

Marsha Rae Ratcliff, creator of Variety’s Gold Hearts and the first woman to become Chief Barker of Variety, said: "We are grateful to Disney and Pixar for their support and partnership on this year’s Monsters Inc themed badge as well as to the public who continue to purchase these and help raise funds for the sick, disabled and disadvantaged children we work with across the UK."

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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