Pure launches new private site face-to-face agency
Howard Lake | 20 December 2012 | News
Pure, the full service agency that specialises in telephone fundraising, has launched 'Clear', a new private site face-to-face fundraising agency. One of the first clients to work with Clear is Save the Children.
Clear has partnered with Waysact so its fundraisers will be using the Waysact giving platform via iPad. This is designed to free them to focus on providing an engaging recruitment experience. Pure, which works with over 60 charities including Marie Curie Cancer Care and WWF, will then underpin this with a multi-channel communication programme with newly recruited donors.
Robbie McIntyre, Supporter Acquisition Executive at Save the Children, said: "We are extremely excited to be embarking on this campaign with Clear. Their dedication to quality, allied to all the possibilities opened up by the use of iPads, gives us a wonderful opportunity to really inspire everyone who signs up to develop a strong and lasting affinity with our cause."
Advertisement
Waysact’s Vikki Furse described their work with Clear as "a key partnership".
Related posts
Fundraising Initiatives bring mobile validation and iPads to face-to-face fundraising
Sport Relief Web site jumps to top of Hitwise Community rankings
MSN offers preview of new improved search engine
BBC Children in Need raises £1.75m via mobile donations
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.