I see that those busy bees at Factary have brought out another interesting looking product. Atom provides “relationship mapping designed for the non-profit sector”. It maps peoples’ philanthropic, social and educational connections, (past as well as current), “giving you the full picture of your prospects’ connections”. The beauty of Atom is the visual representation of the data. There are further details on Factary’s website.
Whilst the product can be used to show relationships and the strength of those relationships using your own database, the main idea is for Factary to undertake research, add it to Atom and show you the results.
Finbar Cullen, ResearchPlus
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