The Guide to Major Trusts 2025-26. DSC (Directory of Social Change)

Relationship mapping for the non-profit sector

Howard Lake

Howard Lake | 18 December 2012 | Blogs

I see that those busy bees at Factary have brought out another interesting looking product. Atom provides “relationship mapping designed for the non-profit sector”. It maps peoples’ philanthropic, social and educational connections, (past as well as current), “giving you the full picture of your prospects’ connections”. The beauty of Atom is the visual representation of the data. There are further details on Factary’s website.

Whilst the product can be used to show relationships and the strength of those relationships using your own database, the main idea is for Factary to undertake research, add it to Atom and show you the results.

Finbar Cullen, ResearchPlus

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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