EasyJet passengers donate £1m to Unicef in five months
Howard Lake | 13 December 2012 | News
Passengers on easyJet flights have donated £1 million to Unicef through spare change and unused foreign currency in just five months. The milestone is being celebrated today with more than 50 Santa Clauses helping to unveil a branded 'Change for Good' easyJet aircraft.
The partnership was launched in July 2012 and follows previous foreign currency collection campaigns by the airline. It runs across easyJet’s pan-European network of over 600 routes across more than 30 countries. It is part of UNICEF’s global 'Change for Good' programme in partnership with leading airlines around the world, which so far has raised £53 million.
From 14 December easyJet crew across Europe will be dressed in Santa hats to encourage passengers to donate to UNICEF throughout the festive period. In addition, all passengers travelling with easyJet tomorrow will receive complimentary chocolates as a thank you for supporting the ‘Change for Good’ programme.
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Over the winter season passengers can donate on board from 1 December to 31 January.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.