Africa For Norway – Africans donate radiators to poor cold Norwegians
Howard Lake | 21 November 2012 | News
This is a satirical campaign designed to encourage people and organisations to move beyond the stereotype images of Africa as a land of poverty and need.
The people behind the Radi-Aid campaign argue that “fundraising should not be based on exploiting stereotypes”, and that “aid must be based on real needs, not “good” intentions”.
The video The video was made by The Norwegian Students’ and Academics’ International Assistance Fund with the cooperation of campaign group Operation Day’s Work, and funding from The Norwegian Agency for Development Cooperation (Norad) and The Norwegian Children and Youth Council (LNU).
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.