BBC Children in Need uses mobile app Blippar to engage with donors
Howard Lake | 15 November 2012 | News
BBC Children in Need is working with visual discovery app Blippar to provide donors with an engaging reason to donate to the appeal, which airs this Friday.
As well as featuring a link to make a donation using PayPal to BBC Children in Need, the app offers exclusive content to users, and gives them the chance to have their photo taken with stars via the virtual celebrity photobooth. Pictures can be taken with Alexandra Burke, Stacey Solomon, Peter Andre and of course Pudsey.
The Blippar app is free to download. It is activated by simply hovering the phone's camera over the BBC Children in Need logo anywhere you see it.
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Sarah Monteith, BBC Children in Need Director of Marketing and Fundraising said: "We're always looking for new and innovative methods of increasing engagement with BBC Children in Need. The BBC Children in Need logo is so ubiquitous, which makes it such a great marker for Blippar. We particularly love the ability to take pictures with Pudsey, which we think kids will absolutely enjoy".
The Mitt Romney presidential campaign is just one of the organisations that have used Blippar to engage with and fundraise from supporters.
www.bbc.co.uk/programmes/b008dk4b/features/cin-digital-fun
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.