Toy advert to raise funds for Great Ormond Street Hospital
Howard Lake | 13 November 2012 | News
A Christmas advertising campaign by Barclaycard and mobile music app Shazam will raise funds for Great Ormond Street Hospital. The campaign is set in a toy shop and promotes the ease of payment of Barclaycard's mobile and contactless payment system.
In the advert toy monkey 'Mr B' helps advise a father who is overwhelmed by the process of buying Christmas presents. Comic actor James Corden providers the voice for the monkey.
Viewers are encouraged to interact with the advert by using the music recognition app Shazam to 'tag' the ad as it is broadcast in order to try to win prizes. Barclaycard will donate £5 to Great Ormond Street Hospital for each prize won.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.