Easyfundraising passes £4m in donations mark
Howard Lake | 3 November 2012 | News
Online shopping site easyfundraising.org.uk has now generated over £4 million in donations for charities and good causes in the UK.
The site lets people shop online for everyday items and generate affiliate commission on sales, at no extra cost to them, which is then passed to their favourite charity. Purchases via the site typically generate 5% of the value of each sale as a donation.
There are now over 2,000 retail partners on easyfundraising.org.uk, including Amazon, John Lewis, Argos, Body Shop, Tesco, eBay, M&S, and Debenhams.
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Over 35,000 good causes have benefited from individuals shopping via easyfundraising, including schools, sports clubs, charities, churches and community groups. Nearly 500,000 individuals have registered to use the site.
The site was developed in 2005 by Ian Woodroffe, who, while recovering from a serious illness, received help from a number of charities. Although he couldn't work, he wanted to be able to help these and other charities, and created easyfundraising.org.uk as a result.
Recent enhancements include the free to download Find and Remind tool which easyfundraising say helps supporters raise up to five times more.
Managing Director Gary Thompson said: "We are delighted that we have been able to provide causes across the UK with an opportunity to raise so much for free, simply by shopping online. This year has been our biggest year yet. It only seems like five minutes ago we were celebrating passing the £3 million mark, which we did earlier this year!"
He said he is confident that, with billions being spent online each year, that far more can be raised for charities using the model.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.