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The Future of Facebook Fundraising

The Future of Facebook Fundraising

Facebook is the world's largest social network and charities are keen to create communities and engage with supporters there, yet few are using any of Facebook's tools to raise any money effectively. Based on data from Facebook and , Jonathan Waddingham of shows you how to prompt donors to share their donations and the pound value of a Facebook share compared to other social networks.

The presentation also includes Facebook's own advice to charities on using the platform, and how a charity has successfully done so.

Waddingham presented this at the July 2012 Institute of Fundraising National Convention in London.

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Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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