Angry Birds support Freddie For A Day
Howard Lake | 5 September 2012 | News
Today is Freddie for a Day, which raises funds for the Mercury Phoenix Trust by marking the birthday of Queen frontman Freddie Mercury.
This year, the third year of the campaign, Rovio Entertainment, the creators of Angry Birds, has released a new animation of Freddie the Angry Bird riding his bicycle to the Queen song ‘Bicycle Race’.
A limited edition Freddie Mercury Angry Bird T-shirt is also on sale via the Angry Birds and Bravado websites. A portion of the proceeds will be donated to the Mercury Phoenix Trust.
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Rovio CMO Peter Vesterbacka said: “Freddie for a Day is such a great way to honour Freddie’s fun and flamboyant spirit while delivering an important message, and we’re delighted to be supporting them in our own Angry Birds style. Queen’s music has endured for a reason, because its creativity and contagious fun appeals to fans of all ages, and we’re happy to help keep Freddie’s memory and music alive for new generations of fans.”
Mercury would have been 66 today.
Freddie For A Day encourages people around the world to dress up as Freddie Mercury, whether in full costume or just wearing a Freddie moustache, and to get sponsored to do so.
Last year Google created the Freddie Mercury Google Doodle.
The Mercury Phoenix Trust was founded in 1992 by Queen members Brian May and Roger Taylor and Queen manager Jim Beach to help distribute money raised from the 1992 Freddie Mercury Tribute Concert for AIDS awareness.
Since then, the Trust has raised over $15 million to help in the fight against AIDS worldwide.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.