Greenpeace UK creates new regular giving product
Howard Lake | 4 September 2012 | News
Greenpeace UK has introduced a new regular giving product called LiFE Supporter that encourages supporters to make monthly donations to help protect rainforests, the Arctic region and the World’s oceans.
A UK-wide marketing campaign is underway to promote LiFE, using digital and social media, and Greenpeace’s in-house face to face fundraising teams.
The new product, including its visual identity, web design and communications programme, have been created by Manchester digital agency Code Computerlove and advertising and direct marketing agency DifferentKettle.
LiFE invites supporters to donate at least £6 a month, in return for which they will receive a limited edition print from Greenpeace’s collection of wildlife photography, a welcome pack and ongoing supporter communications, including Connect magazine, blogs and videos.
Cathy Anderson from Greenpeace explained why the new product was developed. “We’ve developed LiFE Supporter”, she said, “to give our donors a greater understanding of what their donations will do and how they are protecting our planet and the life it supports. It is focussed around committed giving specifically to drive greater retention ofmonthly donors.”
www.greenpeace.org.uk/donate/life
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.