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Ireland Funds increases target by 40%

Ireland Funds increases target by 40%

The Worldwide Funds has increased their fundraising target by 40% following the success to date of their Promising campaign.

Worldwide Ireland Funds’ President and CEO, Kieran McLoughlin, announced at the 2012 Worldwide Ireland Funds Conference in Cork that the goal for the Promising Ireland campaign was being raised from the initial target of $100 million by the end of 2013 to $140 million within the same time frame.

The initial goal of $100 million was exceeded in May, 19 months before the campaign closing date.

The Promising Ireland campaign is a philanthropic initiative to raise for charities from among the Funds’ global network in 12 countries. The new target will require the Funds to raise $1 million a month between now and December 2013, the Funds say.

Announcing the new goal for the campaign, Mr. McLoughlin said, “The response to the Promising Ireland campaign is an affirmation of our donors’ belief in Ireland’s future. The impact of the campaign is best illustrated by the fact that, of the $432 million the Funds have raised since our inception in 1976, $122 million has been raised in the last 3 years. In other words, over a quarter of our entire income has been raised in a tenth of our history. Already the Promising Ireland campaign has provided support to more than 350 charities whose work is vital at a time of intense social need and diminished resources. “

www.theirelandfunds.org

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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