Oxfam seeks individual to see for themselves how donated money is spent
Howard Lake | 6 June 2012 | News
Oxfam is once again searching for an individual member of the public to see for themselves how money to the charity is spent.
The selected individual will travel to one of their projects overseas and then report back on their experience. They will also feature in a major TV, print and online advertising campaign which will launch this autumn to encourage more people to donate to Oxfam on a regular basis.
Oxfam created the ‘See For Yourself’ campaign to counter uncertainty, detected in research by the charity, about whether donated money gets to where it is needed and whether it can make a difference.
The charity is hoping that its honesty and transparency will reassure donors and potential supporters.
The first person to take part in ‘See For Yourself’ was Oxfam supporter Jodie Sandford. Earlier this year she travelled to Zimbabwe to see Oxfam’s work.
The next participant will specifically not be an Oxfam supporter. They will travel with the charity to Malawi, southeast Africa.
Oxfam are looking for someone who is curious, not afraid to ask questions, and who is “willing to embrace new experiences as the trip itself will be physically and emotionally challenging”.
The whole experience will be filmed as part of a TV, print and online campaign which will launch this autumn to encourage more people to donate to Oxfam on a regular basis.
Oxfam’s Paul Vanags, Head of Public Fundraising explained: “We believe that the most powerful way to encourage more people to give is to show them our work through the eyes of someone impartial who’s never seen it before. This trip will not only offer an experience of a lifetime, it will also form the basis of a major initiative to help us find new regular supporters.”
Prospective candidates will need to hold a valid UK passport and be available to travel for up to two weeks in July or August 2012. Recruitment is open from 6-14 June 2012 and Oxfam will be interviewing short-listed applicants on 21-22 June 2012.
www.oxfam.org.uk/apply
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.