Global stroke campaign first to use Ammado's API
Howard Lake | 6 June 2012 | News
Pharmaceutical company Boehringer Ingelheim is the first to use online giving service Ammado’s API (application programming interface) to develop an online fundraising platform for the global disease awareness initiative 1 Mission 1 Million – Getting to the Heart of Stroke.
The partnership will support 1 Mission 1 Million’s ongoing work in atrial fibrillation (AF) by providing an online platform where projects, aimed at preventing AF-related strokes, can raise funds for a common cause in a centralised hub. The public will be able to donate to their favourite projects on the initiative website.
The ammado API is a tool for those building websites for events, fundraisers, and donations which integrates ammado’s functionality but which offers more control of the donation workflow experience and the look and feel on the site.
Matched giving
Boehringer Ingelheim is also offering €100,000 in donations to match the most successful fundraising projects. The first projects to reach 75% of their fundraising target will receive the remaining 25% from the company, up to a value of €2,500.
Public education
1 Mission 1 Million has also launched petition and story-sharing activities to support its mission to prevent one million AF-related strokes each year worldwide. As many as three million people worldwide suffer an AF-related stroke every year.
1 Mission 1 Million has launched a petition to call upon the World Health Organization, its member states, and health authorities worldwide to recognise AF as a risk factor for stroke and set clinical management targets that could save one million people each year through better diagnosis, atrial fibrillation management, stroke prevention and education. The global initiative is calling for at least one million members of the public around the world to provide their support and sign the petition.
Peter Conlon, ammado’s CEO. said: “ammado is honoured to have been selected to partner with Boehringer Ingelheim as the fundraising platform for this important and unique initiative. We hope that ammado’s global capabilities will help raise awareness of AF-related stroke internationally and that 1 Mission 1 Million will foster some innovative solutions to identify and prevent these types of strokes.”
www.heartofstroke.com
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.