Insurance company First Call Payment Protection Ltd is inviting charity supporters to nominate local and national charities to share donations from sales of its products.
Somerset-based First Call Payment Protection Ltd will select the charity or charities with the most votes to receive donations.
Kevin Williams, Managing Director of First Call Payment Protection Ltd, said: “We aim to link with one charity per county and several national charities. But rather than us picking the ones we would like to work with, we are hoping the general public write in and tell us who they feel would best benefit from the money and why.”
When someone buys one of their products and picks the chosen charity as a beneficiary it will receive £5 from the sale.
The total value of donations is not of course known at this point. A company spokesperson said: “The value of the donation depends on the number of charities supported following the nominations and voting, and of course will be closely connected to our revenue in 2013.”
First Call Payment Protection Ltd offers products that are designed to help people maintain their standard of living in the event of a personal or family crisis. Products include accident sickness and unemployment insurance, income protection, and redundancy insurance.
Charities that are nominated and nominees will be expected to take part in publicity and individuals can only vote once for their charity of choice.
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