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Watson Phillips Norman to handle The Brook's donor acquisition programme

Watson Phillips Norman to handle The Brook's donor acquisition programme

International animal welfare charity The Brooke has selected direct marketing agency Watson Phillips Norman to manage its acquisition direct marketing programme and new product development. The charity is planning to diversify its fundraising product offering.

The agency won the account following a five-way pitch. It will work on developing a strategic framework for the charity’s key fundraising products in addition to new product development. In so doing it will work alongside TW CAT, which will handle the donor development programme.

Brendon Elliott, head of at The Brooke, said: “WPN… displayed a deep understanding of our core audience and it delivered a strategy that could be put into place quickly.”

This is the third new client win for WPN this month, following winning accounts for Anthony Nolan and ActionAid.

www.watsonphillipsnorman.com

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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