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Four small charities to win eBay Give at Checkout places

Four small charities to win eBay Give at Checkout places

Small charity support network The FSI is offering four small charities the chance to be listed as the Give at Checkout charity for a week during Small Charity Week, which runs from 11-15 June 2012.

The eBay Give at Checkout feature enables eBay shoppers to add a small donation to their favourite charity, or the featured charity, whenever they buy or sell an item on eBay. The featured charity therefore gets a sudden prominence on this popular site. The feature has raised over £4 million for 2,300 UK charities so far.

During last year’s Small Charity Week, these days raised £19,000 for the selected charities.

How to enter

Small charities that would like to win a presence as one of the Give at Checkout charities for the week simply have to enter a short fundraising message that they think would encourage eBay shoppers to donate to their organisation. It should follow the phrase ‘I want to’ and be no more than 90 characters long.

The FSI advises that the type of messages that work best are:

• Tangible and specific asks e.g. ‘buy antibiotic eye drops to stop an Indian child going blind’, rather than ‘support the healthcare needs of children in India’

• Singular examples, e.g. child, rather than children

• Where key words are at the front of the sentence

• Keep it short, one line if possible

Entries should be submitted to The FSI at info@smallcharityweek.com by 18 May.

The FSI classes small charities as those with a raised voluntary income up to £1.5 million.

The FSI will draw up a shortlist of the best fundraising messages and the eBay for Charity team will select four winners who will then be featured on eBay during Small Charity Week.

www.smallcharityweek.com

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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